Luna Valencia sheds light on all aspects of your organization, creating initiatives that drive growth, inclusion and progress.
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What We Do
Luna Valencia serves as a confidential and candid thought partner to leadership teams as they assess business growth and traditional marketing, workplace and communications strategies.
Through solid partnerships and trust, we can help you increase brand awareness, maximize community investments and enhance your diversity and inclusion efforts by building strategies that drive bottom-line results.
We have proven experience and passion to advance change in an increasingly diverse workforce and marketplace; and have achieved success through a commitment to people, equitable access and social betterment.
What We Provide
Collaborative Leadership
The power of collaborative leadership affirms that we are stronger when we work together. We create impact by bringing the right people and the right partners together to enhance purpose-driven work that contributes to achieving your goals.
- Community Outreach & Engagement Solutions
- Strategic Alignments & Relationship Management
- Building Partnerships
Segment Marketing
One size does not fit all. Understanding diverse market segments is a business imperative in today’s global economy. We create relevant connections across cultures, traditions and language that build authentic relationships between brands and people.
- Target Audiences – how to reach and talk to defined market segments
- Business Development / Project Management
- In-Culture / In-Language Communications & Planning
Diversity & Inclusion
We seek to optimize performance by embedding diversity and inclusion into operational strategies that leverage diverse perspectives and reflect a culture that promotes innovation and growth.
- Evaluation of Internal Operations
- Assessment of Cultural Competency
- A Transformative Process
Community Cultivation
Investing in the community is a shared responsibility. We guide our clients to contribute their assets to respected organizations and initiatives that strengthen families, boost educational access and attainment and promote economic vitality for everyone.
- Corporate Social Responsibility
- Sponsorships & Corporate Giving Guidelines
- Strategic Philanthropy
- Public Affairs Initiatives & Civic Engagement
Who We Are
“We support each other in work and in life, and we create space for laughter and fun. We base our relationships on trust and approach them with honor, transparency and respect. We meet our clients where they are, and we are dedicated to getting them where they want to be.”
GEMA DUARTE LUNA
Gema is a recognized marketing professional with over 30 years of experience transforming brand presence and creating growth opportunities for mission-driven businesses and organizations.
Early in her career, Gema was the Research Director for KPNX Channel 12 where she conducted demographic ratings analysis and managed a consumer database that introduced her to psychographics; the study of understanding consumers based on their needs, values and life experiences.
This set the stage for her career in marketing and a passion for understanding diverse market segments. It propelled her corporate work at Bank of America where she served as the Vice President, Affinity Markets Relationship Manager for the southwest region. In that role, she managed community investments, in-language and in-culture advertising campaigns and business development initiatives.
Her corporate work continued as a Market Segment Manager for The Arizona Republic. She was primarily responsible for developing strategic direction as it related to the Hispanic market through the coordination of editorial initiatives, promotional campaigns, new product development, client cultivation and community outreach programs.
Gema’s marketing and research background put her on the front lines of understanding the importance of data-driven decision making and the value of diversity – as employees, suppliers and community partners.
Gema has been actively involved in numerous community organizations and civic initiatives. She is currently an emeritus board member at Xico, Inc, on the board of the Girls Scouts AZ Cactus Pine and a member of the City of Phoenix Census 2020 Ad Hoc Committee. Her past leadership as Board Chair for the Arizona Hispanic Chamber of Commerce lead Gema to be an original founder and co-publisher of the Chamber’s “Datos – State of Arizona’s Hispanic Market”, publication and event.
In addition, she completed a five-year Governor’s appointment to serve on the board of directors of SCF Arizona, now CopperPoint Mutual, a regional multi-line insurance company, where she served as chair of the Audit Committee and co-chair of the Community Investment and Human Resources Committees.
Gema’s advocacy for higher education drove her decision to shift from corporate work and establish Duarte Luna Consulting LLC. She worked exclusively with the Arizona State University Office of University Affairs in advancing their community engagement efforts, fund development strategies and student outreach programs. Gema applied her extensive relational expertise to strengthening university initiatives that advance educational access for all students.
Gema’s efforts have earned her multiple recognitions and awards, including the ASU Young Alumni Award, Woman of the Year at the Latina Excellence Awards and the Latino Legacy Award at the Arizona Hispanic Chamber 50th Anniversary Black & White Ball. Together with her husband, Gema and Paul were honored by the Valle del Sol Profiles of Success program with the Raul Yzaguirre Community Leadership Award.
Gema was raised in the copper-mining town of Superior, Arizona where she learned the importance of loyalty, hard work and perseverance. She and her husband Paul are Arizona natives and have two adult children.
RICARDO LOPEZ VALENCIA
Ricardo Lopez Valencia is an astute board level executive with a strong entrepreneurial spirit. He has honed his corporate and executive acumen over twenty-five years and has demonstrated the ability of blending inspiration in teams with strategic skills rooted in the following disciplines: collaborative leadership, multiple team coordination, market insight and research, strategic communication and public relations, cultural literacy, development of comprehensive distribution platforms and brand development resulting in successful and executable business strategies.
Following his principles, he has done well for himself and his family. Valencia was the executive director of the National FFA Alumni Association, and then became the Director of Education for USA TODAY, hired to expand its national network of educational programs by teaming with school districts and corporate partners. Valencia then joined ING, a Dutch-based financial services company with worldwide operations, as vice president of Hispanic markets and then as Senior Vice President of Diversity Marketing. He had operational responsibility for the development of wealth accumulation strategies focused on diversity markets with specific focus in the African American, Asian American, Hispanic, women, LGBTQ and capabilities market segments.
Over his career Valencia has served on an array of corporate and nonprofit boards. He served on the Board of Directors of Ambassadors Group, a publicly traded company that operated the People to People Student Ambassador Program as well as other international education travel programs for students, athletes and professionals. Valencia chaired and was a member of the compensation committee and also chaired a number of special committee assignments.
Ricardo was a member and former Chairman of the Board of WestEd, a San Francisco based nonprofit agency with coast-to-coast offices that conduct education research and product development and deliver professional services. During his ten-year service to West Ed, he chaired the Human Resources, Institutional Development and Compensation committees.
He has held national board positions for the National PTA, the National 4-H, the National FFA Foundation, the New York Hispanic Ballet and the international association of students and teachers of marketing, DECA. He was appointed to the White House Millennium Youth Initiative and the U.S. Department of Education’s Partnership for Family Involvement.
In Arizona he has served on the boards of the Children’s Action Alliance, the Arizona Mexico Commission and was named to the founding Governing Board of Expect More Arizona and currently serves on the executive committee. Additionally, Valencia serves as President of the Board of Directors of Xico, Inc., a multi-disciplinary cultural arts organization promoting Latino and Indigenous art for over 40 years.
Born in Tucson and raised in the rural farming community of Marana, Arizona, greater Phoenix is home for Valencia and his wife Lisa, a retail executive. Together they have three children, all high school teenagers.
